Plant Society Magazine Launches

Matt Mattus, of Worcester, Massachusetts, maintains a very good website,, and this week formally announced the publishing of the first prototype issue of Plant Society Magazine, available now at  Here is what Matt says about his new venture:

“Magcloud is HP’s new Beta self publishing site for magazines, and I am using it to launch the first few issues. Magcloud tells me that that they can currently ship directly to USA, Canada and the UK. Let me know how it works if you are outside of the US. As a designer, horticulturist, trend hunter, artist, photographer, blogger and plant collector, it only seemed natural to use this new platform to launch this venture. After all, I design magazines for a living, I evaluate publication design for many of the major graphic design journals and annual award issues, I speak at both leading visual design conferences, and plant societies, and I have a vault of images taken over the past ten years from my greenhouses, alpine house and gardens.

The publishing business is changing so fast, that what once was seen as vanity publishing, is now much more accepted in our new digital world of blogs, Twitter, Facebook, etc. You can think of this as a magazine, or a blogazine. Either way, it will morph and change as I develop future issues to include both plant related features focusing on subjects not examined by the mass market magazines, and garden lifestyle – with inspirational crafts, holiday design, food, travel, and more all planned for future issues.

The first issue of this quarterly magazine is for people who are serious about plants. You know who you are, you don’t just like plants, you are crazy about them. You don’t just collect them, you curate your collections and you will do most anything to get that plant that you do not have.  This stunningly designed plant quarterly is a plant connoisseur’s dream come true.  It’s part botanical journal, part lifestyle magazine and part blogazine.

This issue focuses on high summer, both in the greenhouse and in the garden of the plant collector. Learn about Nerine sarniensis, the Guernsey Lilies, Japanese trained chrysanthemums, rare South African Geraniums (Pelargonium in the section Horarea), and Crocosmia.

Currently the magazine sells for $14.99. at 75 pages, but it is on sale as a feature of Magcloud for around $12.00 US give or take some change for shipping and handling directly through the website MAGCLOUD. Anyone in the US, Canada or UK can order direct from the Magcloud website portal, and can even pay directly from their credit card or Paypal on the site. Magcloud prints to order, and the process is very easy. In five days or less, the magazine will be printed, bound, and mailed directly to you.”